Marketing & Communication Lead
Marketing & Communication Lead
kaidreyer@posteo.de
I am a designer specialized in building complete marketing and communication ecosystems for companies. With a hands-on and strategic mindset, I create brand experiences that capture attention, convert potential customers, and foster long-term relationships — either by doing the work myself or by leading creative teams.
Currently looking for a new challenge in a dynamic and fast-evolving company or team.
Let’s connect and talk about how I can support your brand: kaidreyer@posteo.de
Brand,
Strategy
& Design
Brand
The brand is the very first touchpoint potential customers have with your business. Within seconds, it communicates character, professionalism, and context — and builds trust in your company.
I design and fine-tune every element with precision to ensure a consistent and high-quality brand appearance. These elements include:
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Logo
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Typography
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Color palette
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Iconography
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Imagery
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Illustrations
All elements are documented and organized in a Digital Brand Design Guide, making them easily accessible and ensuring long-term consistency across all channels.
Strategy
The brand is just one building block within a comprehensive marketing and communication strategy. I tailor it precisely to the needs of your business and bring it to life through creative execution.
This strategy is structured around three key phases:
Attention – Capture interest and generate awareness while qualifying potential customers.
Conversion – Turn interested prospects into loyal customers.
Retention – Build and maintain long-term relationships with your customers.
Each phase is designed to work seamlessly together — to not only attract attention but to create meaningful, lasting connections between your brand and your audience.
Design
As a designer, I independently execute brand and communication strategies — from advertising campaigns and social content to websites, presentations, and branded materials.
I also bring experience in interaction design and video production to create smooth, engaging customer experiences.
On top of that, I cleverly integrate AI into my workflow, massively boosting productivity.
I believe a consistent, smart, and cohesive brand presence isn’t just nice to have — it builds trust and speeds up customer acquisition.
Check out my work for a deeper look at how I develop and manage communication strategies.
It’s password-protected — if you don’t have the password yet, just drop me a message at kaidreyer@posteo.de
Where I’ve
Worked &
Grown
july 2024 - today
Head of Marketing & Communication
Climate Forest
Climate Forest became a global leader in developing climate forests that generated carbon credits — turning forests into sustainable revenue streams for owners and impactful investments for businesses. By fostering resilient mixed forests, biodiversity, and vital ecosystem services, it combined ecological sustainability with real economic value.
However, after significant political challenges emerged in early 2025, the investor unfortunately decided to withdraw funding, and the company will cease operations in June 2025.
may 2020 - june 2024
Senior Interaction Designer
Manyone
Originating in Denmark, the strategy-design hybrid combines the best of creative thinking, strategy and technology. Manyone is designed to help organizations drive rapid strategic change guided by world-class execution.
In the 4 years I spent there, I successfully helped grow the German team from 3 to 31 people.
may 2019 - may 2020
Research assistant
Hochschule für Gestaltung, Offenbach am Main
As a research assistant I worked on two projects. The first one was a conceptual project called "Zukunftsbahnhof" about design improvements for an already existing subway station. The second one was a research project called "Cognition Design", where we investigated the effects of VR as a design tool on the design process, using the same train station as an example.
october 2018 - april 2019
Diploma
Hochschule für Gestaltung, Offenbach am Main
My diploma thesis was about the interaction of energy and mobility. In the end, the design of a bicycle battery as well as exchange station came about, which enabled multimodal travel especially for users in rural areas.
october 2018 - january 2019
Working student
André Stocker Design
André Stocker Design is a great place if it comes to the design of Mobility hubs, consumer goods and industrial appliances. As a working student I got the chance to professionally work on design solutions while mainly finishing my diploma thesis.
march 2018 - september 2018
Intern
Passenger Experience Design at Lufthansa Group
Air travel is a complex construct of diverse services and touchpoints. This makes digital services along the journey that can intervene preventively and reactively all the more important. To validate one of the concepts, I was entrusted with leading the testing of a service prototype at Changi Airport in Singapore.
october 2017 - february 2018
Intern
Innovation Think Tank at Siemens Healthineers
Working in a multilingual, multinational and interdisciplinary team on new medical solutions and research has been a great challenge, in which I never stopped learning different ways of working as a designer and how personality can have an impact on your professional life.